LiveWire has always been about high-performance motorcycles—all business, no compromises. Until now.

Meet S4 Honcho, our new mini-moto platform, with two versions set to hit retail in mid-2026. It may be smaller in size, but it’s big on personality.

My team and I were tasked with naming, branding, and positioning this compact moto to deliver larger-than-life fun and attitude. No pressure. Take something small and make it feel legendary even before it hits retail floors.

So far? We’re pumped. Building a bold new product brand alongside the LiveWire name has been the creative refresh we didn’t know we needed. Turns out, shrinking the bike doesn’t mean shrinking the ambition.