LiveWire Brand
I’ve directed all consumer-facing content and campaigns globally since LiveWire Electric Motorcycles split off from Harley-Davidson in 2021. I lead a team of graphic, motion, and digital designers, as well as external partners, to ensure all brand touchpoints are unified and cohesive, conveying our Soulful by Design positioning. From going public on the New York Stock Exchange as LVWR to launching several new products and collaborations, the LiveWire brand, as it stands today, is primarily due to my direction and resolve.
LiveWire brand showcases life & humanity
with new discoveries as the catalyst for product use.
Creative Direction
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Thought Leadership
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Full-Funnel Marketing
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Content Creation
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Copywriting
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Apparel Design
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Product Positioning
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Organic Social
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Connected Product
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Paid Ad Campaigns
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Creative Direction ▼ Thought Leadership ▼ Full-Funnel Marketing ▼ Content Creation ▼ Copywriting ▼ Apparel Design ▼ Product Positioning ▼ Organic Social ▼ Connected Product ▼ Paid Ad Campaigns ▼
