CONTACT
CONTACT
LEADERSHIP
LEADERSHIP
ryan@sevpak.com
CONTACT
CONTACT
RYAN SEVERANCE
RYAN SEVERANCE
ryan@sevpak.com
CONTACT
LiveWire needed to establish its own identity while carrying the credibility of its Harley-Davidson heritage. The opportunity was to create something distinctly different without losing or defying 100+ years of legacy.
From visual identity and voice to digital experiences, social, campaigns, and content,
I built the creative foundation for a brand entering an entirely new category.
LiveWire needed to establish its own identity while carrying the credibility of its Harley-Davidson heritage. The opportunity was to create something distinctly different without losing or defying 100+ years of legacy.
From visual identity and voice to digital experiences, social, campaigns, and content,
I built the creative foundation for a brand entering an entirely new category.
Brand differentiation: Established a distinct identity separate from Harley-Davidson without abandoning its heritage.
Visual identity: Developed a recognizable visual language, typography, color, photography, and design systems.
Brand voice: Defined how an electric motorcycle company should sound, speak, and connect with its audience.
Creative consistency: Created guidelines and systems that could scale across global consumer touch-points.
Business alignment: Balanced brand ambition, product positioning, and commercial objectives.
Brand differentiation: Established a distinct identity separate from Harley-Davidson without abandoning its heritage.
Visual identity: Developed a recognizable visual language, typography, color, photography, and design systems.
Brand voice: Defined how an electric motorcycle company should sound, speak, and connect with its audience.
Creative consistency: Created guidelines and systems that could scale across global consumer touch-points.
Business alignment: Balanced brand ambition, product positioning, and commercial objectives.
TEAM DEVELOPMENT: Built and led a multidisciplinary creative team across graphic design, motion, digital, and content.
Empowerment: Gave people ownership, creative freedom, and the confidence to challenge ideas.
Creative collaboration: Connected internal teams, external agencies, production partners, and stakeholders.
Creative operations: Established workflows, review processes, and systems that improved consistency and efficiency.
Strategic alignment: Made sure every discipline was working toward the same overarching creative vision.
Culture: Built an environment where people feel invested in the work, enjoy the process, encouraged to take risks, and always have some dang fun in the process.
TEAM DEVELOPMENT: Built and led a multidisciplinary creative team across graphic design, motion, digital, and content.
Empowerment: Gave people ownership, creative freedom, and the confidence to challenge ideas.
Creative collaboration: Connected internal teams, external agencies, production partners, and stakeholders.
Creative operations: Established workflows, review processes, and systems that improved consistency and efficiency.
Strategic alignment: Made sure every discipline was working toward the same overarching creative vision.
Culture: Built an environment where people feel invested in the work, enjoy the process, encouraged to take risks, and always have some dang fun in the process.
Campaign development: Translated brand strategy into global campaigns with a clear creative point of view.
Visual storytelling: Established photography and motion direction that made electric motorcycling feel approachable and exciting.
Product launches: Brought new products to market through cohesive creative ecosystems.
Experiential: Created brand experiences and event environments that connected people to the product and community.
Digital experiences: Ensured the website, e-commerce, social, and mobile experiences felt like parts of one brand.
Creative evolution: Kept the brand fresh, relevant, and recognizable without losing its identity.
Campaign development: Translated brand strategy into global campaigns with a clear creative point of view.
Visual storytelling: Established photography and motion direction that made electric motorcycling feel approachable and exciting.
Product launches: Brought new products to market through cohesive creative ecosystems.
Experiential: Created brand experiences and event environments that connected people to the product and community.
Digital experiences: Ensured the website, e-commerce, social, and mobile experiences felt like parts of one brand.
Creative evolution: Kept the brand fresh, relevant, and recognizable without losing its identity.
A brand is only as strong as the people bringing it to life. Establishing the vision was one thing; building the team, partnerships, and creative infrastructure to deliver against it was another.
I focused on connecting disciplines, empowering individual strengths, and establishing a collaborative creative environment where strategy and execution could work together.
A brand is only as strong as the people bringing it to life. Establishing the vision was one thing; building the team, partnerships, and creative infrastructure to deliver against it was another.
I focused on connecting disciplines, empowering individual strengths, and establishing a collaborative creative environment where strategy and execution could work together.
BUILD THE BRAND
BUILD THE BRAND
A brand doesn't live in a guideline or a presentation. It lives in the experiences people have with it.
From global campaigns and product launches to events, digital experiences, and everyday content, I led the creative direction that brought LiveWire's identity into the world.
Every touchpoint was an opportunity to build recognition, create connection, and make the brand feel unmistakably LiveWire.
A brand doesn't live in a guideline or a presentation. It lives in the experiences people have with it.
From global campaigns and product launches to events, digital experiences, and everyday content, I led the creative direction that brought LiveWire's identity into the world.
Every touchpoint was an opportunity to build recognition, create connection, and make the brand feel unmistakably LiveWire.
BREATHE LIFE INTO THE BRAND
BREATHE LIFE INTO THE BRAND
BUILD THE TEAM AND SYSTEM
BUILD THE TEAM AND SYSTEM
Every experience helped shape how I lead, but building LiveWire has defined it.
Creative leadership is about setting a clear vision, connecting the dots, empowering people to do their best work, and creating the conditions for great ideas to become great experiences.
Every experience helped shape how I lead, but building LiveWire has defined it.
Creative leadership is about setting a clear vision, connecting the dots, empowering people to do their best work, and creating the conditions for great ideas to become great experiences.
