Twist & Go Promo

A seemingly simple product promotion offering up to $6,250 off all models resulted in a remarkable 929% increase in retail sales during the first two months.

Concept: Transform our product shots into dynamic streaks of living energy. Bold colors and bright neons cut through negativity, turning every benefit into a vibrant burst of color that feels powerful, modern, and impossible to ignore.

Was the increase in sales due to the price reduction, or was it actually the stunning content used to boost the promotion? In my opinion, it's the latter.

Full-funnel digital campaign


Dotcom & Email

Organic & Paid Social

Dealer & Retail Assets

Who doesn’t like “how it’s made”?

Long exposure, an RGB wand, and impeccable dance moves.

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LiveWire Experiential

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Mulholland Launch